MSN Medical Staffing Network is one of the largest Allied Staffing agencies in the country. ArcWin Media began working with their MSN Home Care division in March of 2010. When we first began working with them they had no search presence on the first 10 pages of Google or Yahoo. Our first step was to generate a local presence in 10 of their Texas markets. We started with our Search Magnet Local business directory site which provided each location with a micro site giving visitors detail information regarding their company and services. Search Magnet Local provides web 2.0 technologies such as “send to cell phone”, “bookmark this page”, “social media links” and “refer a friend”. In addition the site is built to be Google friendly and is submitted to over 130 search engines, directories and navigational platforms monthly.
The 10 sites went live on March 24th with Meta tags and various relevant keywords programmed. All copy was carefully written to include keywords that we were interested in capturing traffic from. Within 3 weeks we had positioned 6 of their 10 sites in the top 5 positions on Google and Yahoo under 7 of the keywords we targeted. These results are not typical. It usually takes 3 cycles or 3 months before the Search Magnet Local site begins to show rankings. This unusually quick ranking is due to medium size markets in addition to new back end programming that allow us to optimize all pages such as document libraries, photo galleries, testimonials, staffing profiles, service locations and videos.
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At the time we started working with Horizon Care Services they had an old out-dated website that was void of conversion points and generated zero traffic other than people typing in the business name. Being the site had been up for several years one would think they would have eventually had some organic traffic but that was not the case.
As of February 1st of 2010 their new site went live, (www.horizoncareservices.com). Built into the pages was multiple conversion points ranging from form submissions to strategically placed phone numbers. We also began a PPC campaign utilizing our Call Accelerator platform serving ads to Google, Yahoo, and Bing in addition to their publishers. The platform tracks only keyword traffic and based on the keywords that generate phone calls and form submission automatically bids accordingly in-order to keep those converting terms on the first page of all the major search engines.
In the first 60 days their search traffic went from zero to averaging 900 unique visitors a month with an average of 3 ½ page views. The site has also generated over 60 form submission per month in addition to 50 plus phone calls all as a direct result of their PPC campaign. Being that the Call Accelerator platform learns and adjusts its bidding according to the traffic, we have seen the click thru rate go from 1.22% up to 1.94% and the average cost per click from $2.27 down to $1.23. The number of impressions has gone down 33% and visits have increased by 5%. The average position has jumped from 5.0 to 4.1.
The client needless to say is very pleased and with the detail tracking of the Call Accelerator platform they are able to monitor in great detail every dollar spent marketing online.
