Video Optimization allows your videos to be found easily on the search engines. It’s one thing to read a paragraph about your business, but it’s a completely different thing to spend 30 seconds to 3 minutes listening and watching a captivating video explaining your products or services. Our Video Optimization Techniques allow your videos to be found on the major search engines easily and effectively.
It’s one thing to read a paragraph about your practice, the doctors and your specialty, but it’s a completely different thing to spend 30 seconds to 3 minutes listening and watching a captivating video explaining the vision and purpose of your practice. Video adds a personal dimension credibility factor to your website that typical heavy on impersonal text can not.
Like a blog post, videos are annuities – once you’ve published your video and it passes its initial burst of traffic, you’ll continue to get traffic and branding value indefinitely. Videos are more frequently forwarded than text.
No matter what the topic, videos tend to ease the subject and create more of a comfort zone. They serve as morale builders within the practice, and act as a recruiting tool outside the company.
Effective inbound marketing content strategies need to be executed in multiple media types. Some forms of information are best communicated in blog posts; some in photos or graphics; some in webinars; others in video. The smartest web marketing plan will include several overlapping medias and channels of communication which search engines like Google prefer. The more avenues you have to link back to your site and communicate efficiently, the higher your search results and more internet real estate you own.
No successful movie studio bets their year on a single film. They spread their resources across multiple films, and hope they’ll get one money-maker out of their portfolio. Using videos to promote your practice should take a portfolio approach. Creating a library of videos discussing various illnesses, treatments, products, etc. will only increase the ability to reach a variety of patients.
Call us for help in deciding a solution that is right for you! 561-948-4438
